The brand status of a doctor as the basis of professional and personal growth of a medical specialist

O. I. Bezzubenko

doi:10.15829/1728-8800-2022-3349

The brand status of a doctor as the basis of professional and personal growth of a medical specialist

O. I. Bezzubenko

https://doi.org/10.15829/1728-8800-2022-3349

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Abstract

Современный мир характеризуется обострением всех социально-экономических, психологических, культурно-этических проблем общества и предъявляет повышенные требования к медицинским специалистам.

Keywords

doctor’s brand, doctor’s brand status, doctor’s personal brand, image, reputation, personal brand, medical organization, marketing in medicine

About the Author

O. I. Bezzubenko

National Medical Research Center for Therapy and Preventive Medicine; Russian Society for the Prevention of Noncommunicable Diseases
Russian Federation

Moscow.

Review

For citations:

Bezzubenko O.I. The brand status of a doctor as the basis of professional and personal growth of a medical specialist. Cardiovascular Therapy and Prevention. 2022;21(7):3349. (In Russ.) https://doi.org/10.15829/1728-8800-2022-3349

This work is licensed under a Creative Commons Attribution 4.0 License.

ISSN 1728-8800 (Print)
ISSN 2619-0125 (Online)

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Cardiovascular Therapy and Prevention

The brand status of a doctor as the basis of professional and personal growth of a medical specialist

Full Text:

Abstract

Keywords

About the Author

Review

For citations:

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